大国品牌 · 世界风行|东鹏再次代表中国出征意大利博洛尼亚展

A GROWING BRAND

A BORN TRENDSETTER

DONGPENG MARKS ITS SIXTH EXPEDITION AT CERSAIE 2018

大国品牌，世界风行

东鹏再次代表中国出征意大利博洛尼亚展

A Growing Brand Shapes the Trends

大国品牌引领潮流趋向

△The Growing of the Great Brand on CCTV

△President of Dongpeng Mr. He Xinming

at the Summit of The Growing of the Great Brand

As the most dedicated platform for the experts from ceramics and building industry, Cersaie has pooled the greatest minds and ideas ever and led the trends worldwide. Likewise, as the leading ceramic giant in China, Dongpeng has been always at the forefront of the domestic market and setting trends nationwide which others scramble to follow. This year, as a Growing Brand, Dongpeng shapes the trend again for the sixth consecutive years at Cersaie 2018.

作为世界上最受关注、最专业的建材盛事之一，意大利博洛尼亚展汇聚了来自世界各地建筑陶瓷行业的杰出品牌，引领着世界潮流。作为中国建筑陶瓷行业的领军者，东鹏一直影响着行业发展，走在时尚前沿。2018年9月，东鹏第六次惊艳亮相意大利博洛尼亚展，向世人证明大国品牌的魅力。

The Upgrade in Design and Experience:

Dongpeng Hotel

设计升级 创享品质

轻奢酒店风凸显工程实力

Hall 15 E35-F36,

Bologna Fair Center, Bologna, Italy

The Southeast Asian hospitality industry has a strong impact on Asia’s development, featuring distinct regional and cultural traits. The mainstream culture of Southeast Asian hotels is greatly different from the grandeur of American hotels and the refined style of European humanism. Instead, its core design philosophy is affected by naturalism, local culture and climate, delivering a message of pureness and nature, peace and harmony. At Cersaie 2018, Dongpeng will join hands with innovative designers in bringing the accessible luxury Southeast Asian hotel to our customers.

东南亚酒店业在亚洲颇具实力，在世界各个区域的酒店文化中也独树一帜，有着鲜明的地域文化特征。与美国酒店的宏大奢华及欧洲酒店注重人文原创的精致风格有所不同，东南亚酒店设计的理念受自然主义本土文化和气候等原因的影响，更加强调一种清新自然、开放平和的独特享受。此次东鹏将联手创意设计团队，打造高端东南亚度假酒店风格，旨在为客户带来全新的空间体验，品味卓越实力。

Highlights of the Show to Watch Out

现场盛况 惊喜不断

On 24th September, the Cersaie 2018 marked its grand opening at the Bologna fair center. The Dongpeng hotel, new product series and interactive activities stole the show and attracted numerous visitors around the world. It also inspired a great deal of highly demanding architectural and interior design projects.

盛会现场亮点不断，东鹏凭借东南亚高端度假酒店风设计、新品系列和创意有趣的现场互动成为全场焦点，将极具风情和韵味的亚洲东方文化带到了美丽的博洛尼亚，挖掘众多潜在商机。

During the show, a team of top architects and interior designers from Italy as well as the professional media members from Ceramic Town Weekly（CTW， a local media in Foshan, China）highly appreciated our booth and exchanged in-depth views on design, image improvement and global branding, etc.

展会期间，由意大利顶级建筑师、室内设计师和陶城报团队组成的专业评审团莅临现场，现场点评。豪华的设计师团队由四家意大利顶级设计工作室的代表组成，分别来自Lombardini22工作室，Matteo Thun & Partners工作室，STUDIO CR34以及Seminato Mercadante工作室。他们对东鹏展位的设计给予了高度赞许，并就东鹏提升品牌形象和国际影响力等方面进行深入探讨。

Creative brand marketing has always been speaking for Dongpeng’s International core competitiveness and made it stand out of the crowd for the past 46 years. We launched a marketing activity on Facebook named My DP style which tipped the scale in favor of expanding our brand exposure.

创意品牌营销一直都是东鹏国际核心竞争力的体现。此次，我们结合社媒FACEBOOK的流量优势在展位发起了一场“我的DP酷型”线下互动体验，现场人流络绎不绝，纷纷参与活动赢取精美礼品，在社媒上极大地提高了东鹏品牌的曝光率和触及度。

Coming Soon

One More Surprise Worthy of Expectation

匠心巨献 尽在未来

During 15th-19th October, Dongpeng sincerely invites you to visit us at the 124th Canton Fair in Pazhouzhou International Exposition Center, Guangzhou. You can’t miss it!

10月15-19号，东鹏诚挚邀您参与第124届广交会，大国品牌，魅力诠释，精彩不容错过！